“Half the ingredients. More to love.” brought me to google and find that there are so many awesome articles talking about J&J revamping their formulas to NO longer include synthetic dyes, formaldehyde releasing preservatives, parabens, SLS, or the known carcinogen dioxins (which their formulas have always contained)🙌🏼 A massive step in the right direction!
My personal favorites for my babes have always been:
🌱 Poofy Organics
🌱 Earth Mama Organics
🌱 Dr. Bronners Baby
Certified organic ingredients, nothing risky, reasonably priced, and totally safe for our most precious gifts 👶 Read those labels, mamas!