All,  Banished Ingredients,  Greenwashing,  Ingredient Education

Greenwashing Say, What???

I look at hundreds of ingredient lists every week… And this one really made me ๐Ÿคจ๐Ÿคจ๐Ÿคจ

๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ญ๐ž๐ซ๐ฆ๐ฌ ๐ฎ๐ฌ๐ž๐:
โ€œFresh ingredientsโ€

๐“๐ก๐ž๐ง ๐ญ๐ก๐ž ๐ฅ๐š๐›๐ž๐ฅ:
โœ… organic banana
โœ… organic cocoa butter

๐€ ๐Ÿ๐ž๐ฐ ๐ฅ๐จ๐ฏ๐ž๐ฅ๐ฒ ๐ข๐ง๐ ๐ซ๐ž๐๐ข๐ž๐ง๐ญ๐ฌ ๐ซ๐ž๐ฌ๐ญ๐ข๐ง๐  ๐จ๐ง ๐ญ๐จ๐ฉ ๐จ๐Ÿ:
โŒ Triethanolamine – human immune and respiratory toxicant and known allergen
โŒ MethylPARABEN – known endocrine disrupter with strong evidence linking to hormone related cancers
โŒ PropylPARABEN – another known endocrine disrupter with strong evidence linking to hormone related cancers


โ—๏ธIt should be illegal to use these preservatives in conjunction with those marketing terms
โ—๏ธIt should come with a warning label,

But itโ€™s not and itโ€™s doesnโ€™t…
Just a prime example of why creating EMPOWERED label readers is so important to me.

๐Ÿ“Œ ๐“๐ข๐ฉ:
Preservatives are very necessary but most often the most toxic and concerning ingredients on a label. Youโ€™ll usually find them towards the bottom of the label and youโ€™ll want to put the products right back on the shelf if it contains:




โœ–๏ธanything ending in -paraben


You deserve better.
You deserve NO risk products.
You deserve honest and transparent marketing.
You deserve to live well, mama!