Greenwashing Say, What???

I look at hundreds of ingredient lists every week… And this one really made me 🤨🤨🤨

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐫𝐦𝐬 𝐮𝐬𝐞𝐝:
“Fresh ingredients”
“Vegan”
“Handmade”
“Ethical”

𝐓𝐡𝐞𝐧 𝐭𝐡𝐞 𝐥𝐚𝐛𝐞𝐥:
✅ organic banana
✅ organic cocoa butter

𝐀 𝐟𝐞𝐰 𝐥𝐨𝐯𝐞𝐥𝐲 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬 𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐧 𝐭𝐨𝐩 𝐨𝐟:
❌ Triethanolamine – human immune and respiratory toxicant and known allergen
❌ MethylPARABEN – known endocrine disrupter with strong evidence linking to hormone related cancers
❌ PropylPARABEN – another known endocrine disrupter with strong evidence linking to hormone related cancers

𝐖𝐡𝐡𝐡𝐡𝐡𝐡𝐡𝐡𝐡𝐡𝐡𝐚𝐭!?

❗️It should be illegal to use these preservatives in conjunction with those marketing terms
❗️It should come with a warning label,

But it’s not and it’s doesn’t…
Just a prime example of why creating EMPOWERED label readers is so important to me.

📌 𝐓𝐢𝐩:
Preservatives are very necessary but most often the most toxic and concerning ingredients on a label. You’ll usually find them towards the bottom of the label and you’ll want to put the products right back on the shelf if it contains:

✖️phenoxyethanol

✖️methylisothiazolinone

✖️benzathiazolinone

✖️anything ending in -paraben

You deserve better.
You deserve NO risk products.
You deserve honest and transparent marketing.
You deserve to live well, mama!