Because they are all the rage! Because they have the ability to do wonders for your skin!
And because, quite frankly, they’re a FUN pampering item!
Many masks give you that “instant” improvement look and feel thanks to the use of penetration enhancing ingredients, like tetrasodium and disodium EDTA. Which can be absolutely marvelous… but ONLY if it’s enhancing the penetration of great quality instead of enhancing the penetration of toxins.
Sadly, many ingredient lists don’t live up to their misleading marketing in the face mask genre and you often see terms thrown around like…
“Free of 2500 harmful chemicals.”
“Guaranteed clean beauty.”
”Botanically Infused.”
“Naturally Based”
And yet they have all of these toxic ingredients and more…
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