Safe Swap: Foundation

This is one of those swaps that I would say the better half of your ladies here have already made – so you can do a little happy dance for that!

I’m also confident that there are still some ladies here holding on to their old favorites though.. and I’m here to tell you…

I understand… seriously, I 100% get it.
 I was one of those gals too! I told my myself it couldn’t be THAT big of a deal, because it was the only area of my life that wasn’t toxin free. One sacrifice wasn’t going to make a massive difference, right?

And besides… all of the safe stuff on the market performed like garbage and ain’t nobody got time for that many touch ups… can I get an amen?! Hahaha!

Then when the stars all aligned, the heavens opened up, and the angels sang… Crunchi came along to ROCK my world.

Not only did it perform well enough to cover up the crazy mess that was my skin after years of slathering toxic sludge on my face… but in a very short window of time, it allowed my skin the ability to HEAL for the first time in my makeup wearing life.

Most women wear cosmetics at least a few times a week for 12 hours each day, and when you’re looking at the surface area that your moisturizer, primer, and foundation are applied to… coupled with the absolutely horrific ingredients in conventional brands… it is no shocker that this switch is vital in reducing your body burden.

✖️ Body burden = the amount of foreign chemicals infiltrating your body from environmental exposure.

Take a look at just a FEW of the worst offenders found in foundation…

BHT •• toxic to the brain, nervous, and respiratory systems.
Parabens •• .well known for endocrine disruption, neurotoxicity, and carcinogenic effects. Found in 99% of breast cancer biopsies.
Fragrance/Parfum •• This is an industry loophole and as a result can mask up to almost 4k harmful, undisclosed chemicals. It’s also associated with reproductive and developmental toxicity, allergies, asthma, and lung irritation.
Loose Titanium Dioxide •• The International Agency for Research on Cancer (IARC) identifies inhalible titanium dioxide as possibly carcinogenic.
Bismuth Oxychloride •• a common ‘filler’ ingredients that mineral makeup companies use in their products because it is inexpensive, however it is synthetically manufactured from bismuth (a metal), oxygen, and chlorine.
Japanese Honeysuckle •• Contains parahydroxy benzoic acid, which is found to behave in a very similar way (with very similar molecular structure) as a paraben in the body.
PEGs •• According to a report in the International Journal of Toxicology by the Cosmetic Ingredient Review, pollutants found in various PEG compounds include ethylene oxide (used to manufacture mustard gas), 1,4-dioxane, polycyclic aromatic compounds, and heavy metals (lead, iron, cobalt, nickel, cadmium, arsenic).”
Talc •• Linked to various reproductive cancers, asbestos contamination, and the biggest talc brand is currently facing over 100,000 lawsuits.
Phenoxyethanol •• May harm your central nervous system and cause depression, kidney damage, skin irritation, headaches, dizziness, nausea and drowsiness. If inhaled it may cause respiratory and digestive tract irritation.
Heavy Metal Contaminants •• This concern arises from the use of minerals and iron oxides to pigment foundation. These mined minerals are often contaminated with other naturally occurring impurities like lead, aluminum, mercury, cadmium, and chromium. Noooo thanks!


✅ THIS is the safe swap that became the #1 reason that I founded Living Well Mama!

✨ Our BEST selling & award winning foundation is…
❇️ Third party tested for all concerning metals
❇️ Toxin free
❇️ Made with Certified Organic Ingredients
❇️ Non GMO
❇️ Eco Cert & Internationally Approved Minerals only
❇️ Vegan
❇️ Gluten Free
❇️ Leaping Bunny Certified Cruelty Free
❇️ Made in the USA
❇️ Consciously Packaged
❇️ ❗Includes powerful SKINCARE ingredients to improve skin tone and texture
❇️ High performing with full buildable coverage
❇️ All day wear. Zero touch ups.
❇️ Extremely lightweight
❇️ Ultra hydrating with a gorgeous satin semi-matte finish.
❇️ Perfect for all skintypes.
❇️ Available in TEN stunning shades!
❇️ Since such a LITTLE bit is necessary – your investment will last you a lonnnng time!

You can grab yours directly here:

I have been doing online color matching for YEARS and would be honored to be your clean beauty advocate that helps select the perfect shade, and accompanying products, for your skin tone!

Drop me a comment or shoot me a message on the Contact Page and we will get you all fixed up sister!