Titanium Dioxide

A huge part of why I LOVE Crunchi is that if there has ever been conflicting research on an ingredient…we simply don’t use it! Many years of trial and error were poured into creating the line of products we have today..which is the perfect balance of safety AND performance!


A hot topic right now that I wanted to touch on is Titanium Dioxide. It is used in a variety of personal care products, including sunscreens, pressed and many loose powders. It is a very effective UV filter, and of low risk in creams. However, when titanium dioxide is inhalable, as it is in loose powder cosmetics, it is considered a possible carcinogen by the International Agency for Research on Cancer. The risks outweigh the benefits, ladies, and that’s why it’s part of our blacklist. Please read those labels…