💦 1 – We all know it… water = hydration. Your skincare products absorb even better on damp skin and formulas containing water provide a healthy dose of moisture.
💦 2 – Water is a carrier that helps the other beneficial ingredients in skincare penetrate deeper. It is the cleanest, safest, and most effective penetration enhancer on the market.
💦 3 – Water in a formula allows for more formula options! Mannnny beneficial botanical extracts are only water soluble, and can’t be used in an oil based formulation. Gimme all those blessing botanicals!
💦 4 – Water is cooling to the skin! Many conditions like acne and rosacea are activated with heat… water provides that soothing effect that the skin needs to reduce inflammation.
💦 5 – Water improves the spreadability of a formulation so that a little can go a long way! More bang for your buck!
Additional Valuable Information…
Skincare formulas that intentionally choose to utilize water also require an emulsifier (so your product doesn’t separate), a preservative system (to control microbial growth), and an emollient (so the benefits aren’t short lived). If a company isn’t willing to invest in THE safest ingredients AND find a manufacturer willing to work with their formula… the easiest road to take when formulating a product is going water free. There is no need to be lazy with your skincare choices, my friends… clean AND effective formulas are available!